Advancing global healthcare brands.

TEDxGatewayArch Season Branding

Building a brand for healthcare thought leadership.

From the debut of the X-ray machine to the emergence of our world-class hospitals, St. Louis has always been a national center for healthcare innovation. TEDxGatewayArch invited 2e to develop a brand system that would celebrate the city’s history and provide a platform for topics including cutting-edge autism therapies, the connection of urban planning to community health, and the reduction of gun violence.

The Challenge

Anchored by its inaugural healthcare-focused event, “Healthcare Head-On,” TEDxGatewayArch needed an engaging, ownable brand for its new season deeply rooted in St. Louis’s culture and reputation as a hub for healthcare innovation and thought leadership. Because TEDxGatewayArch takes place in a city built on exploration, shaped by expansion, and cultivated by diversity, we wanted an equally dynamic, inclusive, and impactful brand identity.

Our Approach

Playing on the word “kaleidoscope,” the “Collide of Scopes” brand system visually conveys TEDx’s devotion to connecting people, shifting thought and spotlighting bold points of view. It leans into St. Louis’s geographical, political, and cultural overlapping, and intersects the TEDx brand colors with those of the St. Louis flag to create an inextricable link between the city and the TEDx forum. Custom patterns highlight where disparate walks of life converge, including patterns that imitate brain matter and emergency services logos.

When we were asked to build an interactive piece for the event, we wanted to convey a sense of individual voices coming together to make a larger, better whole. We developed three independent mural stations where people could jot down or draw answers to healthcare-related prompts throughout the event. These murals were incomplete designs that were then made complete by filling in the prompts’ blank spaces – a paint-your-thoughts-by-numbers, so to speak. During the second act of the event, organizers combined the three murals to reveal a larger Gateway Arch mural that audience members had unknowingly helped to create.

The Impact

“We’ve never had a TEDxGatewayArch event sell out before the day of the event. This one did.” —Steve Somers, Executive Director, TEDxGatewayArch

“We loved the use of colors, textures, allusion to the St. Louis flag, confluence [and] the way it works with our logo…Once again, great work on the creative strategy, copy, art, all of it!” —Casey Epley, Marketing Communications Director, TEDxGatewayArch

2e is an agency focused on the advancement of global healthcare brands.


St. Louis
411 N 10th Street, Suite 600
St. Louis, MO 63101
314-436-2323

Evansville
1015 W Indiana Street
Evansville, IN 47710
812-464-5244

2e is part of Fishawack Health, an independent global healthcare communications group.

Brighton    Lisbon    London    Manchester    Oxford    New York    Philadelphia    San Diego

©2020 2e Creative, Inc. All rights reserved. Privacy Policy & Terms

Ready to connect?

Tell us a little about yourself.

Fields marked with an asterisk (*) are required.

Select One
Friend or colleague
Industry publication
LinkedIn
Facebook
Glassdoor
Awards
Other
Select One
Working together
Careers at 2e
Press
Sponsorships
General questions
Other
I’m not sure yet
Thank you for submitting
There was an error processing your request, please try again

Legal and Privacy Policy

Site Disclaimer

Notwithstanding any language to the contrary, nothing contained herein constitutes nor is intended to constitute an offer, inducement, promise, or contract of any kind. The data contained herein is for informational purposes only and is not represented to be error free. Any links to non-2e Creative owned sites are provided as a courtesy. They are not intended to nor do they constitute an endorsement by 2e Creative.

Copyright

This Web site and all materials comprising the 2ecreative.com Internet domain and its associated sub-domains are copyright ©1999 – 2019 2e Creative, unless otherwise noted. Any unauthorized use of any content from this site, including but not limited to site design, graphics/images, multimedia presentations and written content, constitutes copyright infringement. All rights are reserved by 2e Creative.

Additionally, the name 2e Creative and all trademarks, wordmarks, logos and symbols are the property of 2e Creative and may not be used without prior, express, written permission from 2e Creative.

Privacy Policy Statement

For each visitor to our Web page, our Web server automatically recognizes the visitors IP Address, browser display type, and collects relevant demographic data such as age and affinity categories. The information we collect is used for internal review to improve the content of our Web page, disclosed when legally required to do so, at the request of governmental authorities conducting an investigation, to verify or enforce compliance with the policies governing our Website and applicable laws or to protect against misuse or unauthorized use of our Website.

We collect the e-mail addresses of those who communicate with us via e-mail, user-specific information on what pages consumers access or visit, information volunteered by the consumer, such as name and email address. Persons who supply us with their telephone numbers on-line will only receive telephone contact from us with information regarding requests that they have placed on-line.

We use cookies and/or session variables to store visitors preferences, record session information, customize Web page content based on visitors’ browser type or other information that the visitor sends. We do not partner with or have special relationships with any ad server companies. You may opt out of having this data collected by clicking here.

If you feel that this site is not following its stated information policy, please contact us. Our postal address is:
2e Creative
411 N. 10th St.
Suite 600
Saint Louis, MO 63101

We can be reached via e-mail by clicking here or you can reach us by telephone at (314) 436-2323